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Piaget Exam_16774743...
1. Source: Pedagogical Principles from Piaget’s Theory 2. Source: (1) Crain’s Chapter and (2) Piaget’s Interactionism 3. Source: (1) Crain’s Chapter and...

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There were two significant moments, when it seemed that Jimmy Cross lost his innocence. The first significant event in this context is when he realized that he would have to travel to a farthest land...

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There were two significant moments, when it seemed

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Marcy Smith was frustrated, depressed and dejected because of the fact that the deadlines for the completion of the given work to the French aviation firm had been missed by the French aviation firm f...

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Coke & Pepsi Discussion - Group Case 2 - Group 1

Coke & Pepsi Discussion - Group Case 2 - Group 1

Q Discussion Topic 1 Describe the Pepsi/Soviet counter trade agreement established in 1973 as presented in the video case. Why was this agreement considered to be historic? Discussion Topic 3 Describe any ONE communication strategy/approach used by Coca-Cola in developing their advertising campaigns as shown in the video case. (There are at least FOUR different strategic approaches described in the video case).

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The world press publicized about a breakthrough about an international cooperation. In the year 1973, the Pepsi/Soviet counter trade agreement was introduced and it was revolutionary because it was the first time, any product of the United States entered a Soviet market. It is through this activity American products got exposure in the Soviet market. Pepsi and the Soviet entered into a counter trade agreement. The trade agreement stated that Pepsi can sell the products in the Soviet market only when Soviet can sell vodka in America.